How do we guarantee accurate colour matching?

by 3WD | 17th Oct 2023

October marks two important days in the world of fabrication and point of sale displays; National Colour Day (22^nd Oct), a vibrant celebration of our relationship with colour, and National Print Day (23^rd Oct), a day to commend the advantages print plays in communication.

Dating back to the early 1900s, National Colour Day encourages people to immerse themselves in the world of colour, exploring its creative potential in art, design, print, and beyond. While the occasion is a celebration, it also serves as a reminder of the critical role colour plays from branding to point of sale displays – a role that can come with its own set of challenges, particularly when it comes to print.

Getting colours right in print is a fundamental aspect of the branding and packaging experience. However, the path from a digital design to a precise physical match can often be fraught with difficulties for designers. What appears on a computer screen can significantly differ from the final product, and even the most carefully chosen colours can disappointingly deviate from expectations.

How does colour matching work?

The primary goal of colour matching is to ensure that the colours are standardised and identical across different media. It involves a meticulous examination of hue, saturation, and brightness to guarantee that what you envision digitally aligns with the final tangible output.

At 3WD, we understand the importance of this process and have an experienced team dedicated to ensuring your brand colours shine vibrantly in your printed displays. We aim to be perfectly precise and match all Pantone brand colours to our printed media, represented in the CMYK (Cyan (C), Magenta (M), Yellow (Y) and Key/black (K) colour model. This conversion process ensures that the chosen palette that represents you is accurately reproduced in the final print, maintaining brand consistency whilst delivering an impactful finish.

Celebrate the magic of colour with 3WD

Colour plays a vital role in the world of design, branding and print. So, as you contemplate the vibrant spectrum of colour this October and beyond, remember that 3WD is here to help you achieve accurate colour matching, ensuring that your brand radiates with brilliance in every display. Happy National Colour  & Print Days!

Find out more about the important role colour matching plays in our print processes. Get in touch today to see how we can get your branding from screen to fabulous displays.