Christmas in July – ‘Tis the season to plan early

by 3WD | 18th Jul 2023

Are you ready for a little Christmas cheer… in July? We know it may seem a bit soon to start talking about the “C” word, but if you work in retail, it’s never too early to start thinking about glitter vinyl & festive prints.

It’s reported that the average UK consumer plans to start Christmas shopping in November, with 16% finished buying their gifts by the beginning of December. So, for your brand to stand out from the crowd at one of the busiest times of the retail calendar year, then your festive displays need to be front and centre of their attention by October (at the very latest).

How early is early?

Timing is key, too early and shelves may stay full and untouched. Too late, and you may miss out on sales while the competition scoops up the revenue.

Early planning allows you to stay ahead of the game and at 3WD we recommend starting your preparations in July. This gives you ample time to brainstorm ideas, collaborate with creative design experts, print, fabricate and install your festive displays in good time to impress your customers once the festive season rolls around.

One of our standout projects was a delightful clock display we created for the iconic Selfridges. In true Christmas spirit, they unveiled their holiday windows a whopping 69 days before Santa’s arrival, proudly claiming the title of the first department store in the world to do so. We were thrilled to contribute to their ‘future fantasy-themed’ display, adding a touch of fairy-tale enchantment to the Oxford Street retail landmark.

Deck the high street halls with 3WD this Christmas 

At 3WD, we’re all about making your Christmas dreams come true. From dazzling window displays to powerful point-of-sales, we’ve got the creativity and expertise to make it happen. Our design, fabrication and print services will ensure that your displays shine brighter than Rudolph’s nose.

By forward planning you can stay ahead of the competition, capitalise on the festive spirit, align your marketing efforts, and create a memorable shopping experience for your customers.

With consumers feeling the pinch, you don’t want to miss out on Black Friday either. Taking place on the last Friday in November, it can be one of the busiest days of the retail Christmas calendar, and your customers will be ready and waiting to find those last-minute festive deals.

So even though it may feel a bit strange to be talking about Christmas in July, the benefits of early planning for your Christmas displays could end up making it the most wonderful time of the year for your business. Don’t be a Grinch, embrace the joy and excitement early this year with 3WD’s bespoke point-of-sale displays.

Trust us, now is the time to start planning your Christmas displays and getting ahead in the world of retail. Talk to 3WD today about your Christmas displays – contact us here. Follow us on LinkedIn, Instagram and Facebook for more tips on how to stay ahead this year.